Group Category Development Manager

Group Category Development Manager

Job description

A. Location: Ho Chi Minh City


B. Roles

  • Define strategies and winning plans that deliver LRB/ Category/sub Category growth based on consumer, shopper and customer requirements


  • Execute & track/monitor all category/sub-category activity plan


  • Ensure AOP achievement by identifying the GAP & proposing the action plan


 C. Accountabilities:

  • Based on brand objective, shopper insights to build total category strategy (assortment/promotion strategy/pricing strategy across category) to ensure SPVB’s LRB (Liquid Refreshment Beverage) leadership, deliver annual target and avoid channel/ category conflict.


  • Own monthly integrated category channel activities planning & picture of success (also including Marketing Operation activity for total category activity by channel/customer)


  • Align with Sales leadership team on monthly trade support by category/ cross category


  • Lead Category Development team to deliver effective execution of the Trade Marketing activities as planned.


  • Manage effective budget within the given


  • Monitor and update the progress of the Trade Marketing activities with the senior management in sales department for timely corrective actions.


  • Work with procurement to drive productivity and ensure all visibility, POSM, TOT will be installed on time in full


  • Develop and coach direct reports


  • Other tasks assigned by Trade Development – Senior Director


 C. Requirements:

  • Bachelor or post-graduate degree, major in Marketing/ Economics/ Commerce is preferred.
  • At least 5 years experiences of sales management level in FMCG
  • Strong knowledge of Consumer and Customer Marketing
  • Able to travel on a frequent basis for market visit
  • Strategic thinking and planning skill
  • Strong analytical, problem solving skills
  • Strong communication/ interpersonal/ leadership skills to communicate effectively
  • High spirit of innovation/ challenge status quo
  • Fluent in English

11 Dec 2017



[Ho Chi Minh City, Vietnam, Vietnam]

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Group Category Development Manager

Pepsico (Vietnam)