Route To Market Manager

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Route To Market Manager


Job purpose:
Responsible for ensuring an effective RTM strategy in-place and executed successfully in order to create differentiation and value to the market
  • Report to: National Market Execution Manager
  • Non subordinate

Job Description:

  • Develop solid and optimized RTM Strategy to explore the potentiality of the market
  • Develop annual Business Plan for RTM Implementation in conjuntion with Commercial team and regional Market Execution team
  • Implement and adapt reality of "Optimized RTM Strategy" including of EDS Execution Management


  • Degree in Retail, Marketing or Business desirable
  • Necessary/must to have Commercial/Operations/Trade Marketing Management experience - minimum of 3 years
  • Execution and Commercial Skills
  • Management of Routines to create process and system that provide mechanism to measure and adjust execution of strategies versus Business Plan
  • Communication to convey information, ideas and receive others communication extracting the intent and content
  • Understanding shopper behaviour, shopper insight across Beverage category
  • Understanding channel/outlet segmentation methodology and segmented execution approach
  • Understanding retail environment, trade characteristics, distributor management system, and able to identify and define RTM/CSS Strategy to address potentials
  • Able to develop profit story to support sales team to persuade retailer for PicOS implementation

08 Dec 2017



Ho Chi Minh, Vietnam

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Route To Market Manager

Coca-Cola (Vietnam)